About Optimal Visit
Built on 14 years of doing the work
Optimal Visit is a Colorado-based Google Ads, Facebook Ads, Google Business Profile, LSAs and Local SEO consultancy. No account managers, no hand-offs — just direct, senior-level strategy applied to your campaigns.
The background
Started in 2007. And Still at it.
I'm Doug Shaw. I've been running Google Ads since 2007, starting out with my own small business. Optimal Visit is me. There's no account manager and no junior staff between us. The person you talk to on the first call is the person who builds your campaigns, watches your numbers, and tells you straight when something isn't working.
In 2007, I was a business owner trying to get the phone to ring. I started running Google Ads myself, spending my own money and learning the hard way which clicks turned into customers and which ones just drained the budget. That experience stuck with me. I earned my Google Ads certification in 2011, became a Google Partner in 2012, and worked as a freelancer in Upwork for 14 years. I've moved on from Upwork this year, starting Optimal Visit in the Spring of 2026 to help other local business owners get the results I was looking for back then, without paying agency fees for strategy from someone junior. A super majority of my work since has been local businesses - dental practices, HVACs, cleaning services, locksmiths, pest controllers, roofers, plumbers and PI lawyers. I can handle any type of local business!
Every client engagement is handled directly. There is no team of coordinators between you and the person managing your campaigns.
Operating philosophy
Fewer clients. Deeper work.
Accountability over reporting
Reports are easy to produce. Results are harder. The goal is always to move a metric that matters to your business — cost per lead, booked appointments, map pack visibility — not to fill a dashboard.
Honest assessments
If a campaign isn't working, you'll hear it plainly. If a channel isn't right for your situation, that gets said too. The relationship only works if the advice is straight.
No long-term lock-in
Engagements run week to week. The goal is to earn continued work by delivering results, not by burying exit clauses in a contract.
Service area
Colorado statewide & beyond
Optimal Visit works with local service businesses across Colorado — from Colorado Springs and Denver to Fort Collins, Pueblo, and the Western Slope. All client work is conducted remotely; on-site visits are available for Colorado clients on request.
Markets served
Ready to talk
Book a free strategy/audit call
Uo to a 45-minute free call to review your current campaigns, identify what's working, and map out what to fix first.
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