New patients, not "leads"
I separate new-patient calls from existing patients, vendors and wrong numbers, so your numbers reflect chairs filled.
Google Ads for Dental Practices · Colorado
More new patients from Google. Not more clicks.
Most dental ad accounts count every phone call as a lead: existing patients rescheduling, insurance shoppers, vendors. I track what matters — new patients booked — and cut the spend that never turns into a chair filled.
Book a Free Dental Google Ads Audit45 minutes · one-on-one · screen share
Google Ads Partner since 2012460+ five-star client reviewsNo long-term contracts
What I report on · Example
"dental implants colorado springs"
New patient · implant consult booked
"emergency dentist near me"
New patient · same-day visit
Existing patient · reschedule
Not counted as a lead
You see cost per new patient, not cost per click.
Dental practices I've worked with
Paramount Dentistry
Yuba City Dentistry
Placerville Dentistry
Why dental is different
Generic Google Ads setups waste dental budgets in predictable ways.
Insurance and price shoppers filtered out
Searches like "free dental" or plans you don't take get blocked with category-based negative keyword lists built from real dental accounts.
Budget follows your best procedures
Implants, Invisalign and emergency visits get the budget they earn, instead of spend spread evenly across every service.
Seasonality from your data
Across multi-year dental account data, the real slow months didn't match industry assumptions. I pace budget to what your practice actually sees.
Your name stays yours
When patients search your practice by name, you show up first, not a competitor or a corporate chain bidding on it.
Multi-location without overlap
I've run separate accounts for five locations of one group, so offices don't bid against each other for the same patient.
Results
What changed for these practices.
Featured · Paramount Dentistry, Roseville
Cut cost per new patient while bookings grew
The problem: Ad spend was split evenly across all services, with no separation between new and existing patient calls.
- Rebuilt campaign structure around high-value procedures
- Added call tracking to separate new vs. existing patients
- Blocked insurance-shopper and price-comparison searches
"We finally know which ads are actually bringing in new patients." — Office Manager, Paramount Dentistry
38%
conversion rate
$42
cost per new patient
14
new patients per month · first 90 days
Yuba City Dentistry
+22 new patients/mo
Problem: Broad match keywords were burning budget on non-patient searches.
What I changed: Rebuilt with exact and phrase match, added dental-specific negative keyword list.
Placerville Dentistry
Cost per lead cut 44%
Problem: All services shared one campaign with equal budget allocation.
What I changed: Split into procedure-specific campaigns; implants and emergency got priority budget.
Lakeside Dental
3× call volume
Problem: No call tracking — couldn't tell which ads drove appointments vs. wrong numbers.
What I changed: Installed call tracking, filtered existing patients, optimized to new-patient calls only.
Based in Colorado Springs. Results above are from dental groups in Northern California.
Free Dental Google Ads Audit
See where your ad budget is leaking, before you spend another dollar.
We look at your account together on a screen share. You leave with 3 fixes you can make this week, whether you hire me or not.
Book your free auditWhat I check
- Wasted spend on irrelevant and insurance-shopper searches
- Whether calls are tracked, and new vs. existing patients
- Performance by procedure: implants, Invisalign, emergency
- Brand protection against competitor bidding
- Your Google Business Profile
- The landing page patients see after the click
Questions dentists ask
Do I have to sign a contract?
No. We work month to month, and you own your Google Ads account and all its data.
What ad budget makes sense for my practice?
Most dental practices I work with start between $1,500–$3,000/month in ad spend. The right number depends on your market, competition, and which procedures you want to grow. We'll talk through it on the audit call.
How soon will I see new patients?
Most accounts see measurable improvement in the first 30 days after restructuring. New patient volume typically builds over 60–90 days as the algorithm learns from real conversion data.
Can you work with my website company?
Yes. I coordinate on tracking and landing pages so you don't have to play go-between.
Does patient information end up in ad platforms?
No. Tracking measures calls and bookings, never patient health information.
Photo
Who runs your account
You talk to me. I do the work.
I'm Doug Shaw. I've run Google Ads since 2008 and have been a Google Partner since 2012. No account managers or hand-offs: the person on your audit call is the person building and running your campaigns.
2012
Google Partner since
18+
years in Google Ads
460+
five-star reviews
1,000+
projects completed
Ready to fill more chairs from Google?
One-on-one with me. No account managers. No long-term contracts.