Treatment-level campaigns
Botox, fillers, laser, and body contouring attract different buyers with different price sensitivities. I build separate campaigns per treatment so messaging and bids match intent.
Google Ads for Med Spas
More booked treatments. Less wasted ad spend.
Med spa clients research before they book. I build Google Ads campaigns that reach high-intent searchers — Botox, fillers, laser treatments, body contouring — and convert them into consultations and appointments.
Get a Free AuditNo contract. No setup fee. Just results.
Google Partner since 2012Treatment-level campaign structureBooking-focused landing pages
What your Google Ads could look like
Botox near me
Your ad — Position 1
cheap Botox [city]
Excluded — negative keyword
lip filler consultation [city]
Your ad — booking extension showing
Botox side effects
Excluded — informational, not buyer intent
Illustrative example. Actual results vary by market and budget.
Med spa clients we've worked with
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Why med spa Google Ads are different
Med spa buyers research. Your ads need to meet them there.
Consultation-first conversion
Most med spa clients book a consultation before committing. I optimize for consultation requests, not just clicks, and track every form fill and call.
Competitor and brand defense
Competitors bid on your brand name. I protect your branded searches and identify where you can take market share from competitors in your area.
Negative keyword discipline
Informational searches, DIY queries, and medical research traffic drain budgets without converting. I maintain tight negative lists to keep spend on buyers.
Google Business Profile optimization
Local map pack visibility drives walk-in consultations. I optimize your GBP alongside your paid campaigns for maximum local coverage.
Seasonal and promotional campaigns
Holiday promotions, new treatment launches, and seasonal offers need fast campaign builds. I move quickly when timing matters.
Client results
What happens when med spa ads are built right.
Case study
Med spa doubled consultation bookings in 60 days.
The problem: Running one broad campaign for all treatments. High click volume, low booking rate, no visibility into which treatments were driving revenue.
- Split into treatment-specific campaigns with dedicated landing pages
- Added consultation booking as primary conversion action
- Excluded informational and research-intent queries with 150+ negatives
- Implemented call tracking and form tracking for full attribution
"For the first time I could see exactly which ads were filling my schedule." — Med spa owner, Colorado
2×
Consultation bookings
–38%
Cost per booking
Botox & Fillers
+80% bookings
Problem: Ads showing for research queries with no buyer intent.
What I changed: Rebuilt with exact and phrase match, added 120+ negatives, consultation CTA.
Laser Treatments
3.1× ROI
Problem: No separation between treatment types — one campaign for everything.
What I changed: Created per-treatment campaigns with specific landing pages and bid targets.
Body Contouring
–45% cost per lead
Problem: Broad match triggering on weight loss and diet searches.
What I changed: Switched to phrase match, added body-contouring-specific negative list.
Results are from real client engagements. Individual outcomes vary based on market, budget, and competition.
Free Google Ads audit
Find out where your med spa ad budget is going.
I'll review your current campaigns, identify wasted spend, and show you what a properly structured med spa campaign looks like — at no cost.
Request Your Free Audit- Campaign structure review
- Treatment-level keyword audit
- Conversion tracking check
- Negative keyword gap analysis
- Competitor positioning snapshot
Common questions
Med spa Google Ads — answered.
How much should a med spa spend on Google Ads?
Most med spas in competitive markets spend $1,500–$4,000/month. The right number depends on your treatment menu, service area, and booking goals. I'll give you a realistic estimate during the audit.
Can Google Ads promote specific treatments?
Yes — and they should. Treatment-specific campaigns with dedicated landing pages consistently outperform generic 'med spa near me' campaigns in both click-through rate and booking conversion.
How do I know which ads are driving bookings?
I set up call tracking and form tracking so every consultation request is attributed to the specific keyword and ad that drove it. You'll know exactly what's working.
Do you handle Google Business Profile too?
Yes. GBP visibility in the local map pack drives consultation requests alongside paid ads. I optimize both as part of my standard engagement.
Do you require a long-term contract?
No. I work month-to-month. Most clients stay because the results speak for themselves, not because they're locked in.
About Optimal Visit
Colorado-based. Google Partner since 2012.
I'm Doug Shaw, a Google Ads consultant based in Colorado Springs. I've managed campaigns for med spas, dental practices, HVAC companies, and other local service businesses. My focus is simple: more booked appointments, less wasted spend.
See My Full Background