Dental Case Study
Providing Reliable Emergency Dental Care in a Mountain Community
How targeted Google Ads helped MountainView Dental Clinic become the go-to emergency dental provider for residents and visitors in a high-activity mountain town.
+40%
Emergency patient visits (6 months)
+50%
Mobile call volume
20%
Hesitant searchers converted via remarketing
Above avg
CTR for healthcare emergency ads
Background
MountainView Dental Clinic serves a mountain town where residents and visitors frequently encounter dental emergencies related to outdoor activities such as hiking, skiing, and mountain biking. The clinic offers a full range of general and cosmetic dental services but places a strategic focus on providing accessible emergency care to meet urgent needs in the community.
The Challenge
Dental emergencies require immediate attention, yet many local residents and visitors were unaware of the clinic's emergency service availability, especially outside regular office hours. Patients often turned to hospital emergency departments or traveled considerable distances for urgent dental care, leaving MountainView Dental Clinic underutilized for after-hours emergencies.
The clinic also needed to communicate clearly when and how patients could access emergency services and reassure them of prompt and compassionate care.
Google Ads Strategy
Targeted Geographic Reach
Localized ads targeted the town and surrounding areas within a 30-mile radius, including seasonal visitor hubs such as ski resorts and trailheads. This ensured emergency service messaging reached users at the time they might need urgent care.
- Local residents within a 30-mile radius
- Seasonal visitors at ski resorts and trailheads
- Hikers, skiers, and mountain bikers in the area
Keyword Themes
Campaign keywords were chosen to capture immediate intent and connect with searchers in distress.
Ad Messaging
Ad copy emphasized rapid response and accessibility:
- 24/7 Emergency Dental Care – Here When You Need Us.
- Walk-Ins Welcome for Dental Emergencies.
- Fast Pain Relief and Expert Care in Your Community.
- Don't Wait – Get Emergency Dental Help Today.
Call Extensions & Mobile Optimization
Click-to-call buttons were prominently featured on mobile ads, allowing prospective patients to call directly from the search results in critical situations. The ads were optimized for mobile devices, acknowledging that emergencies often require quick action from smartphones.
Landing Page Design
The emergency care landing page provided essential information about the types of emergencies treated, office hours including after-hours availability, directions, and clear instructions on when to call versus when to visit. Patient testimonials highlighted fast relief and attentive care.
Remarketing Campaign
Individuals who searched emergency terms or visited relevant landing pages but did not immediately call or book were retargeted with follow-up ads encouraging them to seek timely treatment.
Results
Emergency dental patient visits increased by 40% during the first six months of the campaign, particularly during the ski and hiking season peaks.
Phone call volume through mobile ads increased by over 50%, significantly improving access and patient connection in urgent scenarios.
Patient satisfaction surveys noted high appreciation for quick scheduling and reduced wait times, helping to build positive word-of-mouth referrals.
The clinic strengthened its local market position as the trusted provider for urgent dental care, reducing reliance on hospital emergency rooms for non-trauma dental issues.
The Google Ads campaign yielded above-average click-through rates (CTR) for healthcare emergency services, while cost-per-lead stabilized as targeting and ad copy were refined.
Remarketing efforts converted approximately 20% of hesitant searchers into booked emergency appointments.
Summary
MountainView Dental Clinic successfully expanded its role as a vital emergency dental care provider by using targeted Google Ads to reach patients in urgent need. Clear messaging about after-hours availability and quick access, combined with mobile-optimized ads, led to a meaningful increase in emergency visits. This approach not only improved community health outcomes but also enhanced the clinic's reputation as a reliable and accessible resource for dental emergencies.